Your Local Guide
Meet Amanda

About Amanda Hawick
Passion, Knowledge &
Shetland Spirit
Founder and owner of Blyde Tae Bide, Amanda is a Shetland-born 2003 Entrepreneur of the Year award winner from Robert Gordon University. She is a Fellow of the Chartered Management Institute and a member of both the Tourism Management Institute and the Royal Environmental Health Institute of Scotland for almost 30 years.
Blyde Tae Bide has been successful for over 20 years. With her wealth of experience spanning over 35 years in food and tourism — working both nationally and internationally — this is clearly reflected in her high-quality, award-winning business.
Tour guiding comes naturally to Amanda, being born and bred in Shetland. She creates bespoke tours around the most beautiful and interesting parts of the islands, whether you want to explore Lerwick, visit Sumburgh Head's archaeology sites dating back 4,000 years, or take in the breathtaking cliffs of Eshaness — she will cater for your every need.
Her work history makes her the perfect ambassador for Shetland, with her enthused passion and wealth of knowledge in tourism, food, sustainable development, culture and heritage.
Entrepreneur of the Year
2003 Robert Gordon University Award Winner
Professional Memberships
Chartered Management Institute Fellow, Tourism Management Institute & REHIS member
35+ Years Experience
National and international food & tourism expertise
20+ Years in Business
Blyde Tae Bide — a trusted Shetland brand
A Collection Over the Years
Photo Gallery
A glimpse of Amanda's Shetland through the years — scenery, wildlife, and special moments.









Let Amanda Show You Shetland
With decades of experience and a genuine love for these islands, there's no better guide to help you discover Shetland.
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